Website redesign checklist: how to keep your SEO intact
Redesigns are one of the most common causes of lost search traffic. This checklist covers what to do before, during and after launch.
Web design
Web design that makes it easy for customers to understand you and get in touch
Your website often makes the first impression, and many visitors decide in seconds whether to stay. We design sites that explain what you do clearly, work well on every device, load quickly and guide visitors toward the next step.
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Free speed test
How fast does your site feel on a phone?
Google's own speed test with your Core Web Vitals, explained in plain language.
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What's included
- UX research and planning
- Information architecture
- Wireframes and UI design
- Responsive, mobile-first design
- Accessibility (WCAG 2.2 AA target)
- Performance and SEO built in
The problem
Signs your website is costing you customers
Visitors can't tell what you do
The homepage talks about vision and values, but not what you offer, who it is for and how to start.
It doesn't work well on phones
Small text, cramped buttons and forms that are hard to fill in, on the device most of your visitors use.
It looks out of date
An old design makes a capable business look less credible than competitors with newer sites.
People can't find what they need
Navigation grew page by page, so important information is buried three clicks deep.
Plenty of visits, few inquiries
No clear calls to action, long forms and nothing to reassure visitors that you are the right choice.
It is slow
Heavy images, sliders and scripts make pages slow to load, hurting both visitors and search rankings.
What we do
How we design websites
UX: user experience
Understanding who visits your site, what they are trying to do and what stops them, using your analytics, customer interviews and competitor review.
Information architecture
Deciding which pages you need, how they are grouped and how navigation works, so visitors and search engines can find everything quickly.
Wireframes
Simple layouts of each key page that settle structure and content before visual design starts. Changes are cheap at this stage.
UI: user interface design
The visual design: typography, color, spacing, imagery and components, consistent with your brand and organized as a reusable design system.
Responsive design
Layouts designed for phones, tablets, laptops and large screens. Each one is considered, not just a shrunken desktop page.
Conversion-focused design
Clear value propositions, obvious calls to action, short forms and trust signals placed where people make decisions.
Accessibility
Sufficient contrast, readable type, keyboard navigation, visible focus, descriptive labels and alt text, so the site works for everyone.
Performance
Design decisions that keep pages fast: optimized images, efficient fonts, restrained animation and minimal third-party scripts.
SEO-friendly structure
Clean URLs, logical heading hierarchy, crawlable navigation and a redirect plan if you are replacing an existing site.
Why it matters
Your website is where marketing turns into inquiries
SEO, ads, social and email all send people to your website. If the site confuses them or is slow, every one of those channels performs worse. A clear, fast, well-structured site makes all your other marketing more effective.
Who it's for
Who we design for
- Businesses whose website no longer reflects the quality of their work
- Startups launching a first serious website
- Companies whose site gets traffic but few inquiries
- E-commerce brands improving product, category and checkout pages
- Teams that need a design system for a growing site
How we work
Our design process
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Discover
Goals, audience, competitors, current site performance and content.
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Structure
Sitemap, navigation and page hierarchy, agreed before design starts.
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Wireframe
Layouts of key pages, reviewed with you and refined.
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Design
Visual design and components, presented on real content and devices.
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Build
Development by our web team (or handover to yours), with QA on every device.
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Launch and refine
Redirects, tracking and SEO checks at launch, then improvements based on real data.
Not sure whether you need a redesign or a few targeted fixes?
Review My Website
A beautiful website that doesn't bring in enquiries is an expensive brochure. We design around what visitors need to make a decision, then watch what actually happens after launch and keep improving it.
Questions
Frequently asked questions
Still have a question?
Ask us directly. You will get a straight answer, even if it is that you don't need us.
Ask Your QuestionHow long does a website design project take?
It depends on the number of page types, how much content needs writing and how quickly decisions are made. A focused small-business site typically takes several weeks from discovery to launch. Larger sites with many templates, integrations or migrations take a few months. You get a timeline with milestones in the proposal.
Will we lose our Google rankings if we redesign?
Not if the redesign is planned properly. We record which pages bring traffic and rankings today, keep or improve them, map every old URL to its new address with redirects, and check everything before and after launch. Most traffic loss after a redesign comes from skipping these steps.
Will we be able to update the website ourselves?
Yes. We design and build with editing in mind, using a CMS that suits your team, and show you how to make everyday changes. You won't need a developer to update text, add pages or publish articles.
Do you use templates?
We design around your business, content and customers rather than adapting a generic theme. Where an established platform such as WordPress or Shopify is the right choice, we build a custom design on it rather than installing a ready-made theme.
Do you design for accessibility?
Yes. We design to WCAG 2.2 AA as a target: readable contrast, keyboard navigation, visible focus states, clear labels and proper heading structure. Accessible sites are easier for everyone to use, and they tend to perform better in search.
What do you need from us?
Your goals, information about your customers, your brand assets, access to your current site and analytics, and someone who can give feedback and make decisions. If you need help with copy or photography, we can plan that too.
Can you work with our existing brand guidelines?
Yes. We work within your brand and extend it for the web where needed, for example adding accessible color variations, type scales for different screen sizes and interface components.
Further reading
All insightsFree, no sign-up
Try it yourself first
Website check
Paste a page address and see what search engines see: 17 checks, explained in plain language, in about ten seconds.
Check my websitePage speed test
Google's own speed test for mobile and desktop, with your Core Web Vitals and the biggest fixes in plain language.
Test my speedMeta tag generator
Title, description, canonical, robots, Open Graph and Twitter Card tags, with live length checks, in one copy-paste.
Generate tagsRelated services
Web Development
Custom builds, CMS and e-commerce development, integrations, performance and security.
SEO
Technical, on-page, off-page, local and international SEO that makes your site easier to find and worth clicking.
Content Marketing
Content strategy and writing that answers buyer questions and moves readers toward an inquiry.
Start a conversation
Ready for a website that works as hard as you do?
Tell us about your business, your current site and what you want it to achieve. We will come back with an approach, a timeline and a proposal.
- Email sumitpandey010@yahoo.com
- Phone & WhatsApp +91 62875 39407
- Reply time From a real person, within one business day