Free tool
Know exactly which campaign brought every visitor
Build clean, consistent UTM links for Google Analytics 4 in seconds. Presets for the common channels, automatic clean-up, and one click to copy.
A naming system that keeps reports clean
| Channel | utm_source | utm_medium | Shows in GA4 as |
|---|---|---|---|
| Google Ads | cpc | Paid Search | |
| Meta ads | facebook / instagram | paid_social | Paid Social |
| Organic social post | social | Organic Social | |
| newsletter | |||
| Partner or blog link | partner_name | referral | Referral |
GA4 groups traffic into channels using the medium. Stick to these values and your campaigns land in the right group automatically.
Questions
Frequently asked questions
Still have a question?
Ask us directly. You will get a straight answer, even if it is that you don't need us.
Ask Your QuestionWhat are UTM parameters?
Short tags added to the end of a link (like ?utm_source=facebook&utm_medium=paid_social) that tell Google Analytics where a visitor came from. Without them, traffic from emails, WhatsApp messages and many apps shows up as "direct", and you can't tell which campaign worked.
Which fields do I need?
Source, medium and campaign are the three that matter. Use term for paid keywords and content to compare two versions of an ad or two links in the same email.
Should I use UTM links on my own website?
No. Only use them on links that point to your site from somewhere else: ads, emails, social posts, QR codes. UTM tags on internal links start a new session in Google Analytics and erase the visitor's real source.
Why lowercase everything?
Google Analytics treats Facebook and facebook as two different sources, which splits your reports. Picking one style (lowercase, underscores instead of spaces) and sticking to it keeps the data clean.
Start a conversation
Tracking set up properly, once
We set up GA4, Google Tag Manager and conversion tracking so every lead and sale is counted, and you can see which campaigns actually pay.
- Email sumitpandey010@yahoo.com
- Phone & WhatsApp +91 62875 39407
- Reply time From a real person, within one business day