Free tool
Will your ads make money, or just spend it?
Enter your budget, cost per click and conversion rate. See your cost per lead, return on ad spend, profit and the most you can afford to pay per click.
From Google Ads or Keyword Planner.
Share of clicks that become a lead or sale.
Your sales team's closing rate.
Average first sale. Use lifetime value if customers return.
Profit before ad costs, as a share of revenue.
Profit after ad spend, per month
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- Clicks
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- Leads
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- Cost per lead
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- New customers
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- Revenue
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- Return on ad spend (ROAS)
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Break-even limits
- Max cost per click
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- Max cost per lead
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- Break-even ROAS
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First-sale view, before agency or staff costs. Estimates only: real results depend on tracking, competition and how well the landing page converts.
Questions
Frequently asked questions
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Ask us directly. You will get a straight answer, even if it is that you don't need us.
Ask Your QuestionWhat is a good ROAS for Google Ads?
There is no universal number. What matters is your break-even ROAS, which depends on your profit margin: with a 40% margin you need at least 2.5× just to cover the ad spend. This calculator shows yours. Anything above it is profit; anything below loses money on the first sale (which can still be fine if customers buy again).
What is the maximum CPC I can afford?
Your break-even cost per conversion multiplied by your conversion rate. If a customer is worth ₹2,000 in profit and 3% of clicks convert, you can pay up to ₹60 a click before ads start losing money.
Where do I find my conversion rate and CPC?
In Google Ads, under Campaigns, add the columns "Avg. CPC" and "Conv. rate". If you are not running ads yet, Google's Keyword Planner shows typical CPCs, and 2–5% is a common starting assumption for conversion rate. Make sure conversion tracking is set up first, or these numbers mean nothing.
Does this include repeat purchases?
No, it looks at the first sale only, which is the cautious view. If customers come back, use their lifetime value as the order or customer value instead.
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