PPC management that is judged on leads and sales, not clicks

It depends on what a click costs in your market, how many of those clicks typically become leads, and what a customer is worth to you. We estimate this before you commit, using keyword cost data and your own numbers, and usually recommend starting with a test budget large enough to produce meaningful data, then scaling what works.

Ads can start bringing traffic within days of launch. The first few weeks are a learning period: we gather search term and conversion data, cut waste and refine targeting. Performance usually becomes more stable and efficient after that, as long as conversion tracking is reliable.

Yes. We start with an audit of the account: tracking, structure, search terms, bidding, ads and landing pages. Then we fix the most costly problems first. We don't rebuild everything for the sake of it, because existing history and data have value.

You do. Accounts are created in your name, or we are given access to yours, and ad spend is billed by the platform directly to you. If we stop working together, you keep the account, its history and all the data.

Sometimes. Performance Max can work well, especially for e-commerce with a good product feed and solid conversion data, but it gives you less control and visibility than Search campaigns. We recommend it when your tracking and goals suit it, and run it alongside Search where that makes sense.

PPC brings traffic quickly and is useful for testing which messages and keywords convert. SEO takes longer but keeps working without paying per click. Many businesses run both: PPC for immediate leads and learning, SEO for long-term growth. We will tell you honestly which suits your situation.

Yes. For many B2B and some consumer audiences, Microsoft Advertising delivers leads at a lower cost than Google, so it is often worth testing once Google Ads campaigns are performing.