Author
Sumit Pandey
Sumit Pandey is the founder of Rank First on SERP, with 5+ years of experience in digital marketing and web development across SEO, paid media, content and building websites.
Articles by Sumit Pandey
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Website redesign checklist: how to keep your SEO intact
Redesigns are one of the most common causes of lost search traffic. This checklist covers what to do before, during and after launch.
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Google Ads conversion tracking: a setup checklist
If conversion tracking is wrong, Google Ads optimizes toward the wrong goal. A practical checklist to set it up properly and keep it honest.
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SEO vs AEO vs GEO: what is the difference and what do you need?
Search now happens in results pages, answer boxes and AI chat tools. Here is how SEO, AEO and GEO differ, and where a business should start.
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How to choose an SEO agency: questions to ask before you sign
The questions that separate a useful SEO partner from an expensive monthly report, plus the red flags worth walking away from.
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Why did my organic traffic drop? A step-by-step diagnosis
Before you change anything, work out what actually happened. A calm, ordered checklist for diagnosing a fall in organic traffic.
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What a technical SEO audit covers (and what you should get from one)
A plain-language guide to what a technical SEO audit checks, how to read the findings and what a useful audit report looks like.